About Us

Simran Boutique: Dress to Your Style A Legacy of Craftsmanship Simran Boutique is a women’s fashion house built on a tradition of elegance and precision. Every garment we create is designed to celebrate individuality — because true style is as unique as the woman who wears it. Our story began in 1940, when the first generation of our family established a tailoring business with a dedicated shop, skilled workers, and a professional atelier. From the very beginning, it was a proper business — not a household venture — but a professional workplace where tailoring was treated as both discipline and artistry. Under the name Battu Tailor, the atelier became a trusted destination for bespoke clothing, recognized for meticulous craftsmanship, fine fabrics, and attention to detail. For decades, it served clients across generations, building a reputation for excellence and trust. By 2017, the world of fashion was shifting, and our legacy adapted with it. The brand was reimagined and reintroduced as Simran Boutique — carrying the same soul of fine tailoring, now elevated into the identity of a modern fashion house. The rebrand was not just a change of name, but an evolution of vision: transforming a heritage atelier into a couture brand prepared to stand alongside the world’s finest. Exclusivity Redefined In a marketplace flooded with fast fashion, Simran Boutique has chosen a different path — one where exclusivity, not mass production, defines value. We believe true style lies in rarity, not abundance. Every collection is created in limited numbers, allowing each garment to become a rare expression of its wearer. This commitment gives us the freedom to focus on detail. Whether it’s the cut of a sleeve, the drape of a sari, or the finishing of a couture gown, we prioritize perfection over quantity. Our designs empower women to embrace individuality — whether through timeless pieces with understated grace, or bold creations that make a statement. At Simran Boutique, exclusivity is not about luxury for its own sake; it is about offering each client a garment that feels distinctly hers, crafted with intention and care. Comfort Meets Elegance We believe elegance must always walk hand in hand with comfort. From the very beginning, our tailoring philosophy has been that garments should not only look refined but also feel effortless to wear. Our ateliers select fabrics that are soft, breathable, and enduring. Our tailors and artisans bring decades of expertise to every stitch, ensuring each creation complements the body while offering ease of movement. Whether designed for daily wear or a special occasion, comfort is as central to the garment as beauty itself. This approach has been central to our heritage since 1940. Clients return not just for the look of a Simran Boutique creation, but for the way it feels — elegant, natural, and made only for them. The Evolution of a Legacy Dress to Your Style is more than a tagline — it is the story of a tailoring house that began in 1940, thrived through professional shops and skilled teams, and was redefined in 2017 as Simran Boutique. From Battu Tailor, a trusted tailoring house, to Simran Boutique, a modern couture brand, our evolution reflects the resilience of heritage and the vision of the future. Today, Simran Boutique continues as a living legacy — a house where every creation begins with vision and ends with precision. From fabric selection to the final stitch, each piece is crafted with the same discipline and devotion that defined our founders. Simran Boutique is not just a name; it is the embodiment of heritage carried forward. With every garment, we preserve the values of patience, craftsmanship, and exclusivity, while reimagining them for the world of today. What Truly Sets Simran Boutique Apart We are not like other boutiques or designer labels, because our foundation is built on heritage, not just on craft. At Simran Boutique, the craft grows out of our heritage, while the heritage itself has been strengthened through generations of craft. Many businesses use the word boutique to describe what they do — but in our case, the word is simply part of our name identity, not a definition of our work. Though our name was rebranded only once, in 2017, the exclusivity we represent has been carried forward since 1940, guarded and nurtured by our own steward. We are not merely designers working from inspiration alone — we are true tailors, a lineage of professionals whose skills go far deeper than cutting patterns or following trends. Unlike ordinary tailoring or even master tailoring, our work combines generational knowledge, technical precision, and vision to elevate every garment into something unique. We experiment with fabrics and form, but never in a way that loses the DNA of our heritage. This difference is simple, yet profound: Simran Boutique is not just an online store, nor merely a name. We are Bespoke Couture — a fashion house built on the heritage of true tailoring since 1940. Our heritage was not created in a day; it has taken generations of dedication, transformation, and stewardship. Even if names may evolve, the heritage remains eternal. This is what makes Simran Boutique authentic, original, and forever distinct. One of a Kind Every garment at Simran Boutique is created as a single, irreplaceable piece. One product. One design. One fabric. One color. When you purchase it, no one else will ever have access to that exact creation. We do this to maintain the exclusivity of true couture — fashion that is not meant for everyone, but only for you. While others may chase repetition, we believe in rarity. Each piece is crafted with the understanding that it belongs to one wearer alone, carrying both the beauty of design and the authenticity of human touch. This is why a Simran Boutique creation is never just clothing. It is yours, and only yours. At Simran Boutique, every garment carries more than fabric and thread — it carries our heritage, our vision, and our promise of authenticity. From fabric selection to design to the final stitch, our work remains deeply personal, shaped by generations yet reimagined for today. We invite you to step into our world and discover what true Bespoke Couture feels like: artistry refined through heritage, exclusivity preserved in every piece, and elegance created only for you.